Brainstorming is a method of generating ideas and sharing information to solve any problem in which participants are encouraged to think without interruption. Brainstorming is a group activity where each participant shares ideas as soon as they come to mind. At the end of the session, ideas are categorized and sequenced for ongoing action. Brainstorming is a group problem-solving method that involves creative ideas and solutions spontaneously. This technique is a free group discussion in which each member of the group is encouraged to think aloud and propose as many ideas as possible based on their diverse knowledge.
The brainstorm technique is also know as Team idea mapping method, directed brainstorming, blossom method, flower method, among others.
A.F.Osborn is the person who started the history of brainstorming in the 1930s to strengthen his work in advertising. Osborn published The Applied Imagination in 1957. He developed his theory by revealing that when the group members started to produce the ideas that came to their minds, they generated more ideas than the other members' ideas. The freer the ideas were, the better. Osborn claimed that with this method, when one is individual, he/she generates more ideas than being a group member.
A group of people sit together, generate ideas, and share their ideas with the group. Its purpose is to encourage free thinking, foster creativity, and promote the generation of new ideas. The content presupposes that the mutual stimulation of ideas begins with the goal of being as creative as possible in comfortable environments where people are together. Members then evaluate the ideas (Gail Kay, 1995).
Overall, the purpose of a brainstorm is to tap into the collective creativity and knowledge of a group, enabling the discovery of fresh perspectives, innovative solutions, and breakthrough ideas that may not have emerged through individual thinking alone.
Limitations:
In crowded groups, class management problems may occur.
Preparation, before the session:
During the session:
Follow-up after the session:
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Online: IdeaBoardz, Concept board, Evernote, Lucidspark, Miro, MindMup, Mindly, MindMeister, Coggle, Bubbl.us, LucidChart, MindNode, WiseMapping, The Awards.
Offline: Pen, paper, colourful pens.
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